BLOG 7;

The Fandom Theory was Henry Jenkins's theory about the participatory culture, and it mainly consists of 5 levels of fan activity: -A particular mode of reception is when fans watch with a mixture of 'emotional proximity and critical distance'

-Particular interpretive practices is when the events of the series is created strong parallels to the audience's own lives

-Consumer activism is when fans speak back to the networks and the producers

-Cultural production and practices is how fandom generates its own genres and develops alternative institutions of production, distribution, exhibition, and consumption

-Alternative social communities is that fandom does not offer so much an escape from reality as an alternative reality.

Target audience - demographic

Target audience - psychographic

How to conduct marketing analysis, different platforms

Cross media branding-different aspects like social media